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Challenge Overview

P&G Startup Challenge is an initiative of P&G India to empower innovations & startups via a couple of business challenges across multiple sectors. Our objective is to identify startups that have the potential to solve those challenges through innovative solutions.

P&G Startup Challenge is an amazing platform for startups to get an opportunity to collaborate with P&G, one of the world’s largest FMCG companies. The program, conceptualized by P&G and executed in association with IncubateHub, aims to provide a unique set of high level business challenges that require innovative tech-enabled solutions which work at the scale of the P&G’s vast sales & marketing network.

P&G believes that collaboration accelerates innovation, and the biggest business wins come from working together.

Value Proposition for Startups

Opportunity to do a paid POC with world's leading FMCG company


Support to scale the proposed solution across multiple kirana stores in India


Mentorship & Guidance from P&G leadership team


BUSINESS CHALLENGES

Take on the challenge you would like to tackle.
Automate the audit process of kirana store visibility through Image Recognition & Machine Learning
How do we leverage Image Recognition & Machine Learning & Analytics technology to automate the audit process in kirana stores by tracking & validating the visibility norms?
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Real-time selling recommendation to sales agent based on Image Recognition & Analytics
How do we leverage Image Recognition, Machine Learning & Analytics technology to provide real-time selling inputs to sales agent based on historical sales metrics & current stock availability in the store?
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Mobile based loyalty solutions for kirana stores

How do we engage & reward kirana store owners with a loyalty program that creates a sustainable advantage for both retailer and P&G to deliver superior distribution and visibility on a consistent basis?
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TIMELINE

Startup
Application
Apr 13 - May 3
 
 
May 4
Online shortlisting (Stage 1)
Online presentation from selected startups
May 7 - May 11
 
 
May 14 - May 19
F2F discussion with shortlisted startups
NDA/Framework agreement with finalized startups
May 21 - May 25
 
 
May 4th week
Startup onboarding & Project kickoff

WEBINAR

Date & Time
Webinar Topic
Speaker
Apr 25,2018 | 3:00 PM
Overview & Disussion on the P&G bussiness challenges
View recording
Sripath Hariharan

FAQs

  • 1. What is P&G Startup Challenge?
    P&G Startup Challenge is an initiative of P&G India to empower innovations & startups via a couple of business challenges across multiple sectors. Our objective is to identify startups that have the potential to solve those challenges through innovative solutions.
  • 2. Are there any pre-requisites for applying?
    Your startup must have a Minimum Viable Product and if selected, should be willing to work with P&G to execute the proposed solution.
  • 3. How can I apply for the challenge & is there any application fee?
    Startups can apply online here. There are no application fees.
  • 4. How do I know my startup is shortlisted?
    All shortlisted teams will receive an email communicating their selection for next round.
  • 5. who owns IP?
    The IP right of the solution will always belong to the startups.
  • 6. When will the list of winner(s) be announced?
    Post the completion of final presentation on May first|second week, the selected startups will be announced.
  • 7. Will there be any equity component or grant involved?
    We do not take any equity or give cash grants. Depending on the solution and its feasibility, we will support the startup to pilot and scale the selected solution.
  • 8. Does my business need to be a B2C or B2B business?
    Either is good.
  • 9. How can I reach out to P&G Startup Challenge team?
    You can connect with us at - vijetha@incubatehub.com
  • 10. Does P&G wishes to licence the software?
    Yes if the POC is successful then we can discuss the model. Definitely licensing is one option.
  • 11. What does P&G & Selected Startups get in return in this program.?
    Selected Startup gets an opportunity to do a POC in the 1st stage & if the POC is successful then scale the solution to P&G's large Kirana store network in India and beyond depending on the solution.P&G is looking for Deeptech startups who can help improve experience of Kirana store management & operation.
contact

Have a query? Need more information? Send us an email on

vijetha@incubatehub.com